Your products create the value to the consumer, and you must be able to talk intelligently about what your are offering to them.

The list of MLM Product Possibilites is almost ENDLESS.

But here is a warning:

Do Not get too detailed about your products and services you choose, no matter what you choose to sell …you see, people really don’t care, for the most part, about the ingredients or technical aspects of your products and services…

INFERNO Secret:

Most people have one question about your products and services…”How are they going to improve my life..and do they really work?” This should drive your choice of products.

Your job is to educate, NOT SELL, the customer on the merits and value of your product and service line. If you educate them, you will find them much more open to trying them….

1) “The Rule of Details..”

Don’t get lost in the details of your products and services…get lost in the VALUE that they bring to the customers life. Learn about what you are marketing, but then blend that in with how it will help CHANGE their life..(CLUE!!!!!!!!!!!)

2) “The Rule of How to…”

You must understand how your products and services do work, but only to the point of being able to talk intelligently about them. Don’t overwhelm the prospect with your knowledge…but EXCITEMENT about the products.

3) “The Rule of Focus…”

Keep your focus on the MAIN product and services….if there are a LOT of them, keep your focus on the ones that are the main ones, and learn about them, and master what you need to talk about them. The others, you need to be aware of, but keep your focus on the MAIN ones, and know how to talk about them.

4) “The Rule of Value…”

You will never market any products to anyone if they don’t see VALUE in what your products. Know what the value is to the consumer with your products, and know, when it is prudent, the overview details of the products to enhance the value of your products.

You need to understand that you must be sold on 4 things in this industry:

1) The Company

2) The Products

3) Compensation Plan.

4) YOU.

What do you need to consider to choose a great MLM company?

And people will also want to know that you represent a good, solid, stable Network Marketing company. They will want to know about certain issues, facts, topics, details, and areas about the MLM company, and you need to cover them.

Put yourself in their place.

If you were looking to join a Network Marketing company, what would you look for?

What would be important to you?

Basically, there are 5 areas that you need to look at in order to know about and choose an MLM company.

The 5 Areas to Consider When Looking at an MLM Company.

And most people will want to know about these areas.

What are they?

1) The Management.

Who is the CEO and Founder of your company?

What is the story behind the founding of the company?

What kind of experience and reputation do they have to tell about?

What makes them unique and different than all the rest?

Do they have any special notoriety that is worth telling people about?

How long have they been in business?

What is their reputation?

2) The Finances.

What does your company look like on the balance sheet?

Are they debt free?

Do they have backers and investors?

Do they run a tight ship at home office?

Do they pay their checks on time? (GREAT question)

3) The Home Office

Where is the Home Office?

How many employees do they have?

Do they have their own building?

Are they totally computerized and ready for the future technology?

How many people do they have working for them?

4) The Shipping Department.

Do they have their shipping department in house or at another location?

Do they have a toll free line?

Do they have a money back guarantee?

Do they ship the products out on time?

What is their return ratio?

5) The Distributor Services Department.

Do they have a DS Dept?

How friendly are they?

Do they know that they are doing?

Who heads it up?

How quickly do they respond?

These are some of the questions you need to know about choosing yourNetwork Marketing company.

The more that you know about your company, the better you will feel about them.

INFERNO Secret:

Take as tour of the home office the first chance you can. Meet the people in the different departments.
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This will give you a much better understanding of what the MLM Corporate office is about, and who you talk to when you call, and it will give you a much better presentation about your company.

The MLM Network Marketing Company you select is very important. Be careful, make the right choice, get the facts, know the basics of it, and be proud that you are associated with them once you join.

By:  Doug Firebaugh

Simply…Network Marketing is a business that is about Marketing and Distribution.

You market Products through pseudo”Mini-Franchises” that when joined, contain the ability to distribute products to people…either Person to Person Marketing, or via shipments through the mail, UPS, or other channels of distribution to a persons home for delivery of products they have ordered from you… or from the company with your distributor number. …

This is especially popular now with online ordering and Stores being created with a multitude of products!

Take a look at some of the most Popular companies…IBM, Microsoft, Amazon.com, Nike, Reebok, Coca Cola, Pepsi, Barnes and Noble, RCA, Lands End, and the list is endless…..

Let me ask you a question…

What do they all have in common concerning MLM?

Think about it……and it’s the same thing ALL successful companies have in common…and what is that?

Multiple Channels of Product Distribution, and not keeping their product a Secret!

They ALL have set up numerous distribution outlets to market their products, and have constantly kept their name out in front of folks….(that is called “Name Branding….”)

Can we learn something from this?

YES!

INFERNO Secret:

In Network Marketing, you have the ability to Market product through Multiple Distribution Channels(called a Downline), and not have to put up the millions of Dollars it takes to introduce a Product into the Marketplace…and the other part of that we can learn from…Don’t keep it a Secret!

You must utilize the Power of EXPOSURE to create the Interest in your products and Business that you want. People have to Know about it!!!!!!!

Let’s take a Grocery Store chain…say…Safeway or Kroger….why do they have stores in so many cities and states?…To INCREASE EXPOSURE…which INCREASES SALES!!!!!!!..

They have found the Power of what we call ”Multiple Unit Marketing”….The more number of exposure “Units”(outlets) you have out there, to move and sell product, the more your name will get out there to more people…..

Which will increase familiarity and sales….. and move more product through those retail outlets……

Thats why Amazon.com is on over 700,000 websites! Multiple Channels of Distribution…and “Exposure units”.

The Power of Networked Distribution in MLM.

With MLM, you can do the same Marketing Strategy through the power of “Networked Distribution”…through Multiple Units as well…called Distributors! In effect…

What you have done is create a Network of “Distribution Channels” for your Product( a downline) which you can receive “Brokerage Royalties’ or Overrides on that can be quite substantial…

And all that is… is taking the Best of Corporate Marketing, and Refining it into what we call “Personal  Marketing”…..each distributor is a Personal Marketer for the company with a chance to take Traditional Marketing ideas, and engage them in less than traditional ways.

The MLM Distribution Network.

And then can go out and build a Multiple Channel “Distribution Network,” with hundreds for thousands of “Outlets” that can move and market products seamlessly……. That is “Networked” Marketing at it’s best…..and can create an Incredible Revenue Source for many people…..through the movement and sale of products of all kinds.

To approach this Marketing Force as a Business is a MUST! Too many folks Do not…they approach it as a hobby, or just “Trying it”…..which guarantees failure…..Every millionaire in MLM approached this Business as a Business and took nothing for granted…will you? Good question!

Yes…

Network Marketing IS a business..a Powerful Business …with Personal growth Fueling it…and Driving it Forward.

INFERNO Secret:

The Secret of this Business is to build a Framework and Structure of the “3 Cs”…..

1) Build a Structure of CONSUMERS.

Create a Structure and Foundation of a Consumer base….and create a network of satisfied Customers…A Consumer Base is a MUST!

2) CONSTRUCT a Distribution Group or Framework of Distributors from your Base of Consumers with people who want to be a part of your business….and Construct it Solid!

3) CONTINUE building a CONSUMER Base, and CONSTRUCTING a Solid Group of “outlets”, or Distributors, and then…….

LEAD them to the Captured Vision of their Hearts…….LEADERSHIP is the KEY to a SOLID and Long Lasting business in Network Marketing!

By:  Doug Firebaugh

MLM is considered basically a channel of distribution for goods and services that also can have a “Franchise” opportunity attached. You can join a network marketing company and build a Rep group that you can obtain royalties from, and build an override structure off of what they do.

And most look at MLM as exactly that…a system for creating wealth through your and other people’s efforts.

Nothing wrong there, but there is a huge void in that reality… Before you can build a group that does not go away, you MUST understand what MLM REALLY is from a Big Picture standpoint…and all the rest will fall into line.

All Network Marketing REALLY is, is Personal Development, masterfully molded into a business, that can be duplicated…

READ THAT AGAIN!

What that means is MLM requires and DEMANDS Personal Growth and Development from you in order to Succeed in this business. There is no other way to Succeed….

Why?

Here is an INFERNO Secret that MOST people will never tell you when you first come into MLM:

The MLM Void.

Most people bring inadequate attitudes, skills and habits to MLM, and with that, they try to build a business with skills that guarantee failure…

No, they don’t plan to fail, they just have not developed the necessary skills to the level that is required to Succeed in MLM…simple and plain. Those skills cannot PRODUCE Success because they are not prepared FOR success.

Did you get that???

And most are never told that their skills are lacking and need refining and building….Network Marketing is not a cake walk…and requires a SOLID skillset….

And that is why we believe that LEADERSHIP is the Secret Weapon to this business!

You must learn to lead you and others on a Power Path to Growth, which will increase the odds of you Succeeding in MLM Tremendously.

You must Learn….

1. Company info and how to present
2. Product Info and how to present
3. Pay Plan info and the parts to it
4. How to Recruit
5. How to Train
6. How to Duplicate and more….

And HOW you do that will depend on the Skillset you bring to this business….especially COMMUNICATION skillset.

Here is a Secret….You get PAID to do one thing in this business…and everything else revolves around it…What is it?

COMMUNICATING with people!

And if you bring an inadequate communication style, habits, focus, and skills with you into this business, you will fail… Period.

Leadership, partly, is about Masterful Communication, and no matter how good you are with people, you MUST have a masterful skillset to communicate with folks…and that is where Personal Growth comes in….

You must grow and develop your skills to the level that this business DEMANDS, and that requires work, study, and experience in the field.

But…

ALL millionaires in this business GREW to the level of GREATNESS that was required of them and beyond… Most did not come into Network Marketing with those skills already intact….they GREW INTO the Business…day by day… week by week….call by call..

Now the Question is… How?

The MLM Mastery Factor.

Through….Personal Development and Mastery in Communication…TWO KEY Secrets to both MLM and Leadership Success.

Yes…Network Marketing is….

1. A channel and business of Distribution
2. A Business of “Mini Franchises” that can be duplicated
3. A direct sales business
4. A “People Business” for average people to grow to do extraordinary things…

BUT….in wrapping this up, all Leaders understand the TRUE business they are in….

You are in the business of Touching and Changing People’s Lives…..Including your own!”

In the palm of your hand, you hold a Power….with MLM. It is a Power to change people’s lives radically…in many ways, with what this industry can bring to it….as well as bring to your own life. What you do with that Life Changing Power is up to you!

You can tap into that Power and start a WildFire of Growth and Success in your life…and then Spread the Fire to others… through Growth and increasing your own skills as well as others through Engaging this business on a daily basis, and teaching it to others, so they can do the same….and an amazing thing happens….

The Power of Network Marketing.

Network Marketing then is a Power you have tapped into….A Life-changing Power….that demands growth from you, to be able to unleash that greatness inside of you, and then help others do the same….through their business (which is your downline).

That is How you Create Wealth in this business…..Get into the business….grow into the business… and then seed and grow greatness into others – through the Power in this business…. and YOU shall create wealth like crazy…with that formula!

By Doug Firebaugh

Northwestern Mutual Life Insurance Co., the third-largest U.S. life insurer by 2008 sales, has bought gold for the first time in the company’s 152-year history to hedge against further asset declines.

“Gold just seems to make sense; it’s a store of value,” Chief Executive Officer Edward Zore said in an interview following his comments at a conference hosted by Standard & Poor’s in Brooklyn. “In the Depression, gold did very, very well.”

Northwestern Mutual has accumulated about $400 million in gold, and Zore said the price could double or even rise fivefold if the economy continues to weaken. Gold gained 10 percent last month, the most since November. The commodity has more than tripled since 2000, rising for eight straight years.

“The downside risk is limited, but the upside is large,” Zore said. “We have stocks in our portfolio that lost 95 percent.” Gold “is not going down to $90.”

Policyholder-owned Northwestern Mutual, based in Milwaukee, ranks third by 2008 life insurance premiums according to data from the National Association of Insurance Commissioners. The data excludes annuities.

Gold is respected throughout the world for its value and rich history, which has been interwoven into cultures for thousands of years. Coins containing gold appeared around 800 B.C., and the first pure gold coins were struck during the rein of King Croesus of Lydia about 300 years later. Throughout the centuries, people have continued to hold gold for various reasons. Below are eight reasons to own gold today.

1. A History of Holding Its Value
Unlike paper currency, coins or other assets, gold has maintained its value throughout the ages. People see gold as a way to pass on and preserve their wealth from one generation to the next.

2. Weakness of the U.S. Dollar
Although the U.S. dollar is one of the world’s most important reserve currencies, when the value of the dollar falls against other currencies as it did between 1998 and 2008, this often prompts people to flock to the security of gold, which raises gold prices. The price of gold nearly tripled between 1998 and 2008, reaching the $1,000-an-ounce milestone in early 2008. The decline in the U.S. dollar occurred for a number of reasons, including the country’s large budget and trade deficits and a large increase in the money supply.

3. Inflation
Gold has historically been an excellent hedge against inflation, because its price tends to rise when the cost of living increases. Since World War II, the five years in which U.S. inflation was at its highest were 1946, 1974, 1975, 1979 and 1980 (as of 2008). During those five years, the average real return on the Dow Jones Industrial Average was -12.33%, compared to 130.4% for gold.

4. Deflation
Deflation, a period in which prices contract, business activity slows and the economy is burdened by excessive debt, has not been seen globally since the Great Depression of the 1930s. During that time, the relative purchasing power of gold soared while other prices dropped sharply.

5. Geopolitical Uncertainty
Gold retains its value not only in times of financial uncertainty, but in times of geopolitical uncertainty. It is often called the “crisis commodity”, because people flee to its relative safety when world tensions rise; during such times, it often outperforms other investments. For example, gold prices experienced some of their largest recent movements during periods of tension with Iran and Iraq in 2007 and 2008. Its price often rises the most when confidence in governments is low.

6. Supply Constraints
Much of the supply of gold in the market since the 1990s has come from sales of gold bullion from the vaults of global central banks. This selling by global central banks slowed greatly in 2008.

At the same time, production of new gold from mines has been on the decline since 2000. According to BullionVault.com, annual gold-mining output fell from 2,573 metric tons in 2000 to 2,444 metric tons in 2007. It can take from five to 10 years to bring a new mine into production. As a general rule, reduction in the supply of gold increases gold prices.

7. Increasing Demand
Increased wealth of emerging market economies has boosted demand for gold. In many of these countries, gold is intertwined into the culture. India is one of the largest gold-consuming nations in the world, and gold has many uses there, including jewelry. As such, the Indian wedding season in October is traditionally the time of the year that sees the highest global demand for gold. In China, where gold bars are a traditional form of saving, the demand for gold has also shown rapid growth.

Demand for gold has also grown among investors. Many are beginning to see commodities, particularly gold, as an investment class into which funds should be allocated.

8. Portfolio Diversification
The key to diversification is finding investments that are not closely correlated to one another; gold has historically had a negative correlation to stocks and other financial instruments. Recent history bears this out:

* The 1970s was great for gold, but terrible for stocks.
* The 1980s and 1990s were wonderful for stocks, but horrible for gold.
* As of 2008, this decade has been a good one for gold, and an unfavorable one for stocks.

Gold should be an important part of a diversified investment portfolio because its price increases in response to events that cause the value of paper investments, such as stocks and bonds, to decline. Although the price of gold can be volatile in the short term, gold has always maintained its value over the long term. Through the years, it has served as a hedge against inflation and the erosion of major currencies.

What first brought Numis Network to my attention was the fact that this company combines the art of numismatics represented by collecting Gold and Silver Assets with an already proven network marketing system, in a powerful solution that should help you build, increase and preserve wealth.

Numis Network is a young company, but its leaders are far from being young in the industry. Its founding partners, Ian Cordell, Chris Kent and Jake Kevorkian have 20 years network marketing and direct sales experience. Adding to this the over 20 years successful numismatic coin industry career of the expert in numismatics Mike Mezack, who has sold over $1 billion dollars of numismatic coins on the Home Shopping Network alone.

These four partners have started Numis Network for all the right reasons: first of all, silver and gold have been an equivalent of money and power for over four thousand years. And they haven’t lost their value in all this time, instead they have increased in value. Gold and silver is regarded nowadays as one of the safest investment, particularly due to the current economic recession: the stock market is unsafe, interest rates are so low that bank account cash deposits are no longer a good idea if you want to increase the value of your money, while real estate, overvalued before the crisis onset, has seen fluctuations greater than anticipated.

Silver coins and gold coins allow for progressive accumulation of wealth, in a rhythm that suits many peoples’ financial expectations. In other words, no matter what your income is, with Numis Network you have access to what was before a privilege of wealthy people only: purchasing gold and silver.

The products Numis Network offers are certified and graded silver and gold coins issued by government mints such as those of the United States, Canada, Australia, Austria, China. They are collector’s coins, so their value is based not only on precious metal content, but also on coin condition and collector demand. This is why certified coins provide greater value than simple bullion coins. The flagship product is the most popular collectible coin in the world: the Silver American Eagle.

Find out how you can build your collection …

For those who would take the time to understand what is happening in the precious metals market, especially the silver segment. The last time a silver program was popular many people acquired about 500 ounces of silver. At that time the spot price was about $4/oz. Since then there has been a steady rise.

I want you to be aware of the value of silver right now and, more importantly, its’ potential future value based upon the opinions of some very knowledgeable and credible individuals such as Robert Kiyosaki whom you see on the video. He says… “SILVER is the biggest opportunity I have ever seen – bigger than Real Estate – bigger than anything else.” It’s an easy convenient way to KNOW you are steadily accumulating real wealth.

First, a coin is purchased in its “raw” state by a trained numismatist. At this stage the risk of financial loss is greatest.

Next, the coin is sent to the Numismatic Guaranty Corporation, an independent non-biased entity, which “certifies” its grade and authenticity for the entire market.

Finally, the graded coin is sonically sealed in a hard plastic tamper-proof holder. This eliminates potential bias with respect to a coin’s grade. At this stage a novice can attach a value without the aid of a trained numismatist.